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Shopify Insights

Practical advice, technical breakdowns and ideas to help your store perform better.

How I Build Shopify Stores for Performance and Conversion
How I Build Shopify Stores for Performance and Conversion
There’s more to building a Shopify store than just making it look good. Here’s how I approach building stores that are designed to perform and convert. Read more...
The Hidden Downsides of Shopify Apps (No One Talks About)
The Hidden Downsides of Shopify Apps (No One Talks About)
Shopify apps can solve a lot of problems, but they’re not always the right solution. Here are the hidden downsides most stores don’t think about. Read more...
Mobile UX Mistakes That Are Killing Your Shopify Conversion Rate
Mobile UX Mistakes That Are Killing Your Shopify Conversion Rate
Most of your Shopify traffic is on mobile, but if the experience isn’t smooth, you’re losing sales. Here are the biggest mobile UX mistakes and how to fix them. Read more...
Shopify Speed Optimisation: What Actually Matters (And What Doesn’t)
Shopify Speed Optimisation: What Actually Matters (And What Doesn’t)
A faster Shopify store doesn’t just feel better, it converts better. Here’s what actually matters when it comes to speed optimisation, and what most stores get wrong. Read more...
When to Use Shopify Apps vs Custom Development (And How to Decide)
When to Use Shopify Apps vs Custom Development (And How to Decide)
Apps can be quick and easy, but they’re not always the right solution. Here’s how to decide between Shopify apps and custom development, and when each makes sense. Read more...
What I’d Fix First on Your Shopify Store (Quick Audit Framework)
What I’d Fix First on Your Shopify Store (Quick Audit Framework)
If I opened your Shopify store right now, here’s exactly what I’d look at first. A simple audit framework to quickly spot issues and improve conversions. Read more...
Why Your Shopify Store Isn’t Converting (And What I’d Fix First)
Why Your Shopify Store Isn’t Converting (And What I’d Fix First)
Getting traffic but no sales? Most Shopify stores don’t have a traffic problem, they have a conversion problem. Here’s what’s likely holding your store back, and what I’d fix first. Read more...
10 Shopify Mistakes I See on Almost Every Store (And How to Fix Them)
10 Shopify Mistakes I See on Almost Every Store (And How to Fix Them)
Most Shopify stores are making the same mistakes without realising it. From too many apps to weak product pages and poor mobile UX, here are 10 common Shopify issues that... Read more...
My Favourite Shopify Features That Clients Don’t Use Enough
My Favourite Shopify Features That Clients Don’t Use Enough
Shopify has some seriously powerful features built right in, but most merchants never touch them. Here are the ones I wish more clients used — and why they make a... Read more...
My Top 10 Recommended Shopify Apps (and Why I Actually Use Them)
My Top 10 Recommended Shopify Apps (and Why I Actually Use Them)
There are thousands of Shopify apps out there, but only a handful that I trust enough to use on real client projects. Here’s my top 10, why they make the... Read more...
What Makes a Great Shopify Product Page
What Makes a Great Shopify Product Page
Your product page is where browsers turn into buyers. Here’s what makes a Shopify product page not just look good, but actually convert. Read more...
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More Shopify Insights

Practical advice, technical breakdowns and ideas to help your store perform better.