If you’ve spent any time in the Shopify App Store, you know how overwhelming it can be. Thousands of options, all promising to increase sales, boost conversions, or automate everything.
As someone who lives in Shopify every day, I’ve tested a lot of apps - some brilliant, some… not so much. These are the ones I actually use regularly across client projects because they deliver real value, not just nice marketing copy.
Here’s my current top 10, updated for 2025:
1. Klaviyo: For email & SMS marketing that actually converts
If you’re serious about building relationships with your customers, Klaviyo is still the best. Deep Shopify integration, powerful segmentation, and great automation flows.
I use it because it doesn’t just send newsletters - it connects customer data (like order history, lifetime value, and browsing behaviour) to drive smarter messaging.
💡 Tip: Sync your customer tags or purchase triggers to create loyalty-based campaigns automatically.
2. Judge.me: For social proof that looks clean and performs well
There are dozens of review apps, but Judge.me hits that sweet spot of being affordable, lightweight, and easy to style.
I like how it integrates smoothly with metafields and has strong schema markup for SEO. Plus, it just works out of the box.
3. Rewind Backups – For peace of mind
If you’ve ever had a client accidentally delete a theme or product, you know how terrifying that can be. Rewind automatically backs up your store daily.
It’s not flashy, but it’s the kind of safety net that saves you hours of stress.
4. Shopify Flow – For automation that saves serious time
This one’s a no-brainer for Plus stores, but even smaller teams can benefit. I use Flow for tagging customers based on spend, automating low-stock alerts, or sending Slack messages when VIP orders come in.
Once you set it up properly, it feels like having a Shopify assistant running in the background.
5. Matrixify – For bulk importing and data management
When you’re managing large product catalogues or migrating stores, Matrixify is a life-saver. It handles bulk uploads, edits, and exports better than any native Shopify tool.
I’ve used it to migrate thousands of SKUs with metafields, without a single headache.
6. Yotpo Reviews – For premium, branded reviews and UGC
Yotpo Reviews is perfect when you want more control and visual impact than simpler review apps. It’s powerful, integrates tightly with Shopify, and makes it easy to showcase user-generated content like photos and videos.
The analytics and cross-integration with Yotpo Loyalty and SMSBump make it a strong ecosystem if you want to grow brand trust and engagement.
7. Yotpo Loyalty & Referrals – For building long-term customer relationships
Loyalty programs are key to retention, and Yotpo’s loyalty tool gives you deep flexibility to reward points, referrals, and VIP tiers that feel native to the store.
I like that it connects directly with Klaviyo and Yotpo Reviews — meaning your loyalty, reviews, and email strategies actually work together rather than sitting in silos.
💡 Pro tip: Reward engagement actions too (like leaving reviews or following on socials), not just purchases.
8. Fast Bundle – For smart upselling and bundle offers
Fast Bundle is my go-to for creating mix-and-match bundles, volume discounts, and “buy more, save more” promotions. It looks clean, works with native Shopify discounts, and doesn’t weigh your site down.
I’ve used it for everything from holiday gifting bundles to “complete the look” setups. It’s flexible enough for devs but easy enough for clients to manage.
9. Regios Discounts – For advanced discount logic
Shopify’s native discount engine is fine until you want to do something clever. Regios lets me set up tiered discounts, spend thresholds, or customer-group promos that Shopify alone can’t handle.
I use it all the time for more advanced campaigns — like stacking rules, free gifts, and loyalty tiers.
10. Microsoft Clarity – For understanding how customers actually shop
This one’s completely free and gives you session recordings, heatmaps, and scroll tracking — all without slowing your site.
I use it to get a clear picture of how users interact with navigation, product pages, and the checkout process. It’s perfect for spotting UX issues and testing changes over time.
💡 Tip: Pair it with analytics data so you can connect what people do (Clarity) with what they buy (Shopify).
Wrap-up
You don’t need hundreds of apps to run a great Shopify store. In fact, the best stores I’ve worked on use fewer apps — but use them well.
Each of these tools earns its place because it makes the store more efficient, faster, or more profitable. If you’re building or improving your Shopify setup, start with these 10 and grow from there.
Automation
