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Shopify Insights

Practical advice, technical breakdowns and ideas to help your store perform better.
What I Look for in a Shopify Audit (Real Examples)
What I Look for in a Shopify Audit (Real Examples)
Every Shopify store has blind spots. Here’s what I actually look for when auditing stores, including the most common issues affecting conversion, UX and performance. Read more...
Real Shopify CRO Wins That Actually Work (From Experience)
Real Shopify CRO Wins That Actually Work (From Experience)
There’s a lot of generic advice around CRO, but not all of it works. Here are real Shopify conversion wins I’ve seen make an actual difference. Read more...
How Users Actually Browse a Shopify Store (And What to Fix)
How Users Actually Browse a Shopify Store (And What to Fix)
Users don’t browse your Shopify store the way you think they do. Here’s how people actually navigate, scroll, and decide to buy, and what you should fix. Read more...
10 Quick Wins to Improve Your Shopify Conversion Rate
10 Quick Wins to Improve Your Shopify Conversion Rate
Want to improve your Shopify conversion rate without a full redesign? Here are 10 quick wins you can implement today to increase sales and improve user experience. Read more...
How to Scale a Shopify Store Without Breaking It
How to Scale a Shopify Store Without Breaking It
Scaling your Shopify store is exciting, but it can quickly lead to performance and UX issues if you’re not careful. Here’s how to grow without breaking what already works. Read more...
When Should You Upgrade to Shopify Plus? (And When You Shouldn’t)
When Should You Upgrade to Shopify Plus? (And When You Shouldn’t)
Shopify Plus can be powerful, but it’s not always the right move. Here’s when upgrading makes sense, and when you’re better off sticking with standard Shopify. Read more...
How I Build Shopify Stores for Performance and Conversion
How I Build Shopify Stores for Performance and Conversion
There’s more to building a Shopify store than just making it look good. Here’s how I approach building stores that are designed to perform and convert. Read more...
The Hidden Downsides of Shopify Apps (No One Talks About)
The Hidden Downsides of Shopify Apps (No One Talks About)
Shopify apps can solve a lot of problems, but they’re not always the right solution. Here are the hidden downsides most stores don’t think about. Read more...
Mobile UX Mistakes That Are Killing Your Shopify Conversion Rate
Mobile UX Mistakes That Are Killing Your Shopify Conversion Rate
Most of your Shopify traffic is on mobile, but if the experience isn’t smooth, you’re losing sales. Here are the biggest mobile UX mistakes and how to fix them. Read more...
Shopify Speed Optimisation: What Actually Matters (And What Doesn’t)
Shopify Speed Optimisation: What Actually Matters (And What Doesn’t)
A faster Shopify store doesn’t just feel better, it converts better. Here’s what actually matters when it comes to speed optimisation, and what most stores get wrong. Read more...
When to Use Shopify Apps vs Custom Development (And How to Decide)
When to Use Shopify Apps vs Custom Development (And How to Decide)
Apps can be quick and easy, but they’re not always the right solution. Here’s how to decide between Shopify apps and custom development, and when each makes sense. Read more...
What I’d Fix First on Your Shopify Store (Quick Audit Framework)
What I’d Fix First on Your Shopify Store (Quick Audit Framework)
If I opened your Shopify store right now, here’s exactly what I’d look at first. A simple audit framework to quickly spot issues and improve conversions. Read more...
Blog

More Shopify Insights

Practical advice, technical breakdowns and ideas to help your store perform better.

What I Look for in a Shopify Audit (Real Examples)

What I Look for in a Shopify Audit (Real Examples)

Ecommerce
Shopify
+1
Every Shopify store has blind spots. Here’s what I actually look for when auditing stores, including the most common issues affecting conversion, UX and performance.